Search engine optimization (SEO) "is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results" (src. Wikipedia). By this definition alone SEO is a requirement for any website that wishes to be successful within organic search results. This is especially true since the competition for online visibility is fiercer today; because previously uncompetitive terms have become over saturated with late-comers to the perceived 'gold rush' of Internet commerce. As a result, websites need the best optimization possible to have any hope of standing up to the competition.